Invent → productize → monetize
Motion Becomes a Business:
Sensor Fusion to $2M+ in IP
From invention to defendable value
- Thesis
- Transform core algorithms into reusable libraries and experiences, and protect the value with patents.
- Tension
- Delightful interactions needed real-time robustness and defensibility.
- Action
- Built MotionStack (Kalman-based sensor fusion + ML), shipped AR/VR experiences, and secured multiple patents.
- Result
- IP value estimated at $2M+; improved market position and licensing options.
- Meaning
- R&D becomes optionality and revenue paths.
From lab to SDK
Packaged algorithms into a developer-friendly library and SDK.
Delight + defensibility
User testing refined interactions; patents secured protectable claims.